Email Marketing

The Odoo Email Marketing app provides drag-and-drop design tools, pre-built templates, and other interactive features to create engaging email campaigns. The Email Marketing app also provides| detailed reporting metrics to track the campaigns’ overall effectiveness.

Marketing Automation

The Odoo Marketing Automation application enables users to create dynamic campaigns with actions that automatically occur within a defined duration, such as sending a series of timed mass emails or engaging with leads based on their interactions with marketing campaigns.

While the application is designed to be user-friendly for quickly creating, launching, and reviewing marketing campaigns, it also provides advanced features to automate repetitive tasks throughout the database.

SMS Marketing

Utilizing SMS outreach in communication strategies can help companies expand their market reach, especially in some countries, where emails might not be very common, or even used at all.

Odoo’s SMS Marketing application can also help boost conversion rates around valuable actions, such as event registrations, free trials, purchases, etc., since text and mobile-based marketing channels typically yield higher CTOR and CTR outcomes.

Events

Odoo Events provides event coordinators with an arsenal of planning, communications, and reporting tools to create immersive and engaging experiences for customers. Namely, staff can create and publish events on their website, sell tickets online, scan tickets with Odoo barcode, send out automated emails, and generate rich reporting data once the event accepts registrations.

Surveys

Odoo's Surveys module offers a versatile and user-friendly platform for creating and conducting surveys. Whether you're looking to gather customer feedback, conduct employee surveys, or conduct market research, Odoo provides the tools you need to create customized surveys quickly and easily. With features such as multiple question types, survey branching, and real-time analytics.

Social Media Marketing

Odoo’s Social Marketing application helps content marketers create and schedule posts, manage various social media accounts, analyze content effectiveness, and engage directly with social media followers in one, centralized location.